Promoting your business is something that will generally be important if you want to bring in customers and make a success of it.
There are numerous ways of doing this, some of which are expensive and others which, as a matter of relief to the person looking to get a business up and running quickly and on a budget, are free of charge.
Free promotion of a business has its drawbacks compared to when paying for it – it is less direct and will not be as prominent. On the other hand however, there are clear upsides to free advertising.
For one, well, it is free, and for another it is really quite simple.
Getting free advertising is something that need only take half an hour – and that is allowing for writing the advertising copy and ensuring that it looks good.
There are sites devoted to free advertising – two of the most famous being Gumtree and Craigslist.
Both of these sites simply require you to write a short description of your business, prices and some contact details so that interested parties can get details from you and arrange a deal.
These sites make their money by placing advertisements on the site from companies who will pay for exposure in a setting where people are looking to conduct business.
You make your money by placing an attractive advertisement that will make potential customers want to know more. After that it is a matter of handling enquiries and arranging deals.
All of that for zero outlay, too. Isn’t it amazing?
